Before you read this post, please check the LOÏC LE MEUR BLOG blog and read the comments.

 

I received a tweet from Ryan Graves this week about people who are buying Google Ads to acquire Twitter followers. I think for most folks, the initial reaction was: ‘Loser’, ‘Sad’, ‘try-hard’, etc etc.

 

I understand this perspective because it appears to be an attempt to win a popularity contest, which is of course doomed to crash and burn unless there is some substance and benefit to the those who click through the ad and follow…

 

…let’s pop on some spectacles with lenses with a slightly stronger lens power and look beyond twitter’s current application. I’m just thinking out loud and throwing down some scenarios here, but how about Twitter as an emergency storm warning system?

 

State and/or fedral authorities purchase Google Ads to promote the follow, and users can select a location and ‘opt-in’ to follow storm warnings for their region.

 

The next step is to extend this charitable example to a more commercial endeavour…

 

I hope I’ve changed the way you regard this concept and expect to see heaps more people doing the Google Ads thing on Twitter…post-haste!!!!